- Investrio
- Posts
- 🧘♀️ $275k in Grants + Her Pilates Empire
🧘♀️ $275k in Grants + Her Pilates Empire
TL: Anj's Pilates Empire, $275k in grants and communities are key for biz growth
Laura Texidor
June 14, 2025
Pricing.
Whether you’re just starting or scaling fast, it’s always top of mind.
Am I charging too much? Too little? Will people actually pay for this? (Been there.)
This week, we are featuring a member of our community who flipped the script.
Anj left her corporate job to teach Pilates in NYC and instead of going premium, she priced her classes at half of what everyone else was charging.
And it worked. Her clients found her on social media and her classes filled up!
So if you’ve been second-guessing your prices, here’s your reminder:
You get to choose the rules. Just make sure they match your values.
✨ Save time and automate
Running a business is hard enough, your finances shouldn't be a guessing game.
The average solopreneur spends 5-7 hours a month on bookkeeping. Not to mention they miss out on an average of $15k+ in tax savings every year just because they don't have the right tools.
That’s why we built Investrio, your all-in-one financial center:
✅ Automate your bookkeeping
✅ Track every dollar
✅ Maximize your deductions
✅ Plan ahead with ease
You work too hard to leave money behind.
Join our private beta today and let’s make sure every penny you earn works harder for you. 💸
🏦 Finance Fix
Summer’s here and with it comes slower weeks, rescheduled clients, and that sneaky voice asking, “Am I doing something wrong?”
A low-revenue week or month doesn’t mean your business is broken. It means you’re in business.
Here’s how to stay steady when things feel quiet:
✅ Zoom out. Look at your quarterly average, not just this week’s numbers.
✅ Stack your buffer. Use busy months to build a cushion. Slow months are part of the rhythm.
✅ Prep with purpose. If you know July is quiet, line up pre-paid projects or launches ahead of time.
🎯 Grants for Solopreneurs & Small Businesses
💄 $50K for Beauty Founders
The ULTA Muse Accelerator is giving $50K to 8 early stage beauty brands. Includes a 10-week training program and direct mentorship from Ulta Beauty leaders.
📅 Apply here by June 29
🎤 $125K at Invest Fest
Finalists will pitch at Invest Fest 2025 for a shot at $125,000 from Open Opportunity Fund + Earn Your Leisure.
📅 Apply here ASAP
🌾 $10K for Rural Women in Texas
The Texas Rural Woman Grant offers $10,000 to 10 women-owned businesses in rural counties. Your business must’ve launched before May 20, 2022.
📅 Apply here by June 20
💎 $100K+ for Women Entrepreneurs
The Cartier Women’s Initiative supports women-led impact businesses with funding, coaching & visibility.
📅 Apply here by June 24
Melissa Wood started as a fitness coach filming workouts in her NYC apartment. Today? She’s the founder of Melissa Wood Health, a wellness platform with 100K+ paying subscribers, a cult-like following, and its own Harvard Business School case study.
So how did she scale a personal service into a global product?
💡 She productized herself: Melissa turned her 1:1 sessions into a $14.99/month app. By pre-recording classes, she created recurring revenue without trading time for money.
📱 She used tech to scale trust: Her app delivers a consistent, personal experience at scale. Whether you’re in NYC or Miami, Melissa’s voice is right in your ear.
🌱 She scaled community: MWH became more than workouts it’s a lifestyle brand with affirmations, merch collabs, and active Facebook groups. The secret? Her story. Raw, real, and deeply relatable.
If you’re a service provider, the path to scale might not be hiring a huge team.
It might be building one great product that does the heavy lifting for you.
Do you have questions? Just ask Vestie, your financial bestie! 🌟
In Abundance,
Joyce and Laura
Disclaimer: The content provided in this newsletter is for informational purposes only and is not intended as financial, legal, or professional advice. Investrio does not guarantee the accuracy, completeness, or reliability of any information presented. Always seek the advice of a qualified professional regarding your specific financial or business needs. Investrio is not responsible for any actions taken based on the information provided in this newsletter. Any third-party links are for convenience and do not imply endorsement.
Reply