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- Business Grants, Solopreneur Tips, and Kim K’s $4B Playbook
Business Grants, Solopreneur Tips, and Kim K’s $4B Playbook
TL;DR: Old investrio out, and new investrio is in.
Laura Texidor
October 05, 2024
After countless late night brainstorming sessions and more data than we care to admit, one thing became clear: our mission to help people move from debt to wealth wasn’t being adopted quite as we hoped. Sure, we’ve built an amazing community of over 4,000, but we weren’t seeing the momentum we dreamed of. So, what’s next for investrio?
Turns out, the women solopreneurs and small business owners, the photographers, the personal trainers, the branding geniuses are not just our biggest cheerleaders, they’re our people. 💜
They’re out there hustling, making things happen, and deeply resonating with our mission. And let’s face it, they’re driving serious change in the economy today. With this aha moment, we’re pivoting.
Our newsletter is evolving to focus on topics that matter to solopreneurs and small business owners. If that sounds like you, hit reply and let’s chat. Or better yet, know a business owner? Forward this to them and let’s grow this together!
Business Boost 🚀
Grants are a game changer for small businesses, essentially free money to help you grow without taking on debt. Whether you're expanding, hiring, or innovating, grants can fund your key projects.
Not only that, but grants are the heroes for biz growth. Picture this. You get a check to expand your business with no strings attached. It’s like finding the last pair of shoes in your size, only better.
Pro tip: Align your business goals with the grant’s mission and show the impact you’ll make with the $dinero$.
Why Go for Grants?
Debt Free Growth: Use funds for marketing, hiring, or new equipment without hurting cash flow.
Credibility Boost: Winning a grant adds recognition, opening doors to partnerships or investors.
Targeted Projects: Many grants focus on specific areas like sustainability or tech innovation, helping you tackle big projects with financial backing.
Get Started
To help you, we've put together this 👉 list of 50 grants 👈 where you can find as grants ranging from $500 - $200,000! When applying, make sure to review the criteria and apply to the grants that most clearly align with you business goals with the grant’s purpose. Good Luck!
💰 Grab the Bag
Kim Kardashian’s $4bn empire
When Kim Kardashian couldn’t find shapewear that matched her skin tone, she built a brand to fix it. Skims, launched in 2019, is now valued at $4 billion surpassing legacy brands like Spanx. So, what’s in Kim’s playbook that you can borrow for your own business? Let’s break it down.
Things to learn
Discover an Underserved Market – Kim found a gap in shapewear that didn’t cater to every body type or skin tone. What gaps exist in your industry? Identify an underserved market and give them exactly what they’ve been waiting for.
Collaborate Strategically- Celebs and influencers gave Skims a credibility boost. You might not have a Kardashian on speed dial, but you can collaborate with micro-influencers or other businesses. Share networks, gain trust, and watch your customer base grow..
Stay Social and Be a Creator - Love it or hate it, your business needs to play the social media game. Skims thrives with a strong, consistent presence. Whether it’s Instagram, TikTok, or LinkedIn, stay active, stay authentic, and let your audience see the real you.
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In Abundance,
Joyce and Laura
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