Feminine Energy is the New Business Superpower

 ✨ Upcoming Events 

Let’s meet IRL? We’re kicking the year off with Coffee, Women, and Wins, this Thursday in New York, and you’re invited! ✨ It’s the perfect opportunity to meet and mingle with inspiring women who are building their businesses. 

• Register here to grow your NYC network!

We’re also getting together in Miami for Co-working and Content, on Jan 28th. We have a whimsical spot lined up, you don't want to miss it. 

•  Register here for MIAMI event!

  

📢 What Are You Too Afraid to Ask?

Got a business term you don’t understand or a financial question you’ve been avoiding? Let us help! Reply to this email with your question—we’ll answer it in an upcoming issue. You’ll help not just yourself, but others in our community too.

 🎯 Finance Fix

The ball dropped, and now it’s tax season! For solopreneurs and small business owners, this time of year can feel overwhelming, but with a little prep, you can stay stress-free and save money.

Here’s what you need to know to start strong:

⏰ Key Deadlines:

• IRS Filing Opens: Early February

• Tax Day: April 15 (check state deadlines too!)

📄 Essential Documents to Gather:

• Income Forms:

  • W-2: If you pay yourself through payroll.

  • 1099-NEC: For freelance or contract work.

  • Profit & Loss Statement: Track your revenue and expenses (essential for Schedule C filers).

• Deductions & Credits:

  • 1098: Mortgage interest.

  • 1098-T: Tuition expenses.

  • Receipts: Keep proof of expenses like office supplies, marketing, or travel.

 🎯 Upcoming Funding Opportunities:

👩🏽‍💼 $50k+ for black and brown entrepreneurs

The Athene Black & Brown Business Summit offers connection-building, promotion, and a chance to pitch for $50,000 in funding.
📅 Apply here by January 31

🥗 $13K for Food Entrepreneurs
The Santander X Cultivate Grant provides $13,000 for entrepreneurs in food-related industries. Must be based in NYC, Boston, or Rhode Island.
📅 Apply here by January 30

💡 Need funding tailored to your biz? Just ask Vestie! or join our upcoming workshop.

🗞️ Making Headlines:

The Swiss Sneaker Disruptor

As I type this, I’m laced up in my Cloudrunners, the Swiss sneakers that seem to be on everyone’s feet these days.  This week, On was featured in Bloomberg for dominating the running shoe market and outperforming giants like Nike and Adidas in key growth areas.They've redefined what it means to challenge the giants in a saturated market. 

So, what can small business owners and solopreneurs learn from this brand?

Innovation Wins: On’s founders started by gluing garden hose bits to Nike soles to create a prototype.
💡 Lesson: Bold ideas often lead to breakthroughs—don’t fear the unconventional.

Grassroots  Matters: On built its name by connecting with local running stores, sponsoring races, and personally engaging with customers.

💡 Lesson: Start small. Authentic connections can drive big results.

Stay True While Growing: From running shoes to $2,350 luxury parkas, On expanded without losing focus on its core mission: running.
💡 Lesson: Growth is great, but every step should align with your ultimate vision.